Designing Sustainable Materials: The Role of Material Perception in Consumer Acceptance [* Cross-Reference *]

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Manu Thundathil; Ali Reza Nazmi; Bahareh Shahri; Nick Emerson; Jörg Müssig; Tim Huber, 2026, "Designing Sustainable Materials: The Role of Material Perception in Consumer Acceptance [* Cross-Reference *]", https://lore.list.lu/citation?persistentId=perma:LIST.2BZPB3, LIST Open Repository, V1

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Description	The role of material perception is vital in designing new materials and products which are widely accepted by consumers. This is of even greater significance in the case of sustainable materials like biobased composites, which are not familiar to the average consumer. Understanding the effect of visual and tactile characteristics of the biobased composites on the formation of material perception could help material engineers and designers to create sustainable and high-value materials. In this study of biobased composites, the semantic differential method is used to assess material attributes (in digital and physical settings), along with the qualitative assessment of material characteristics. The attribute ratings, as well as the qualitative descriptors, are used to assess sensory qualities and generalise their influences on material perception. It is observed that respondents refer to past material experiences to define materials, especially the ones with uncertain attributes. While visual/tactile inconsistencies are a hallmark of natural products, such irregularities in materials with evidence of human interaction (e.g., weaving, geometric patterns) lead to poor perception of beauty and value. Fibreness is a strong signifier of naturality, and warm & earthy tones reinforce this perception. Perception of beauty and value is influenced by both visual and tactile attributes, pointing to their bimodal nature; this also emphasises the role of sensory characteristics in creating desirable biobased composites. (2023-10-18) *This entry has been automatically imported via OpenAlex by LIST harvest scripts. Please refer to https://doi.org/10.31219/osf.io/5hwr9 for the original and latest version of the publication* (2026-07-01)
Subject	Engineering; Physics; Social Sciences
Keyword	Perception, Weaving, Beauty, Natural materials, Value (mathematics), Aesthetic value, Psychology, Computer science, Materials science, Aesthetics, Composite material, Art
License/Data Use Agreement	CC BY 4.0


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Persistent Identifier	perma:LIST.2BZPB3
Publication Date	2026-07-06
Title	Designing Sustainable Materials: The Role of Material Perception in Consumer Acceptance [* Cross-Reference *]
Other Identifier	https://doi.org/10.31219/osf.io/5hwr9 OpenAlex ID: https://openalex.org/W4387778515
Author	Manu Thundathil (University of Canterbury) Ali Reza Nazmi (University of Canterbury) - ORCID: https://orcid.org/0000-0003-1262-5078 Bahareh Shahri (University of Canterbury) - ORCID: https://orcid.org/0000-0002-5207-9414 Nick Emerson (University of Canterbury) - ORCID: https://orcid.org/0000-0001-8059-0247 Jörg Müssig (Hochschule Bremen) - ORCID: https://orcid.org/0000-0002-0476-3887 Tim Huber (Luxembourg Institute of Science and Technology) - ORCID: https://orcid.org/0000-0002-9596-1423
Point of Contact	Use email button above to contact. LIST QDKM (LIST)
Description	The role of material perception is vital in designing new materials and products which are widely accepted by consumers. This is of even greater significance in the case of sustainable materials like biobased composites, which are not familiar to the average consumer. Understanding the effect of visual and tactile characteristics of the biobased composites on the formation of material perception could help material engineers and designers to create sustainable and high-value materials. In this study of biobased composites, the semantic differential method is used to assess material attributes (in digital and physical settings), along with the qualitative assessment of material characteristics. The attribute ratings, as well as the qualitative descriptors, are used to assess sensory qualities and generalise their influences on material perception. It is observed that respondents refer to past material experiences to define materials, especially the ones with uncertain attributes. While visual/tactile inconsistencies are a hallmark of natural products, such irregularities in materials with evidence of human interaction (e.g., weaving, geometric patterns) lead to poor perception of beauty and value. Fibreness is a strong signifier of naturality, and warm & earthy tones reinforce this perception. Perception of beauty and value is influenced by both visual and tactile attributes, pointing to their bimodal nature; this also emphasises the role of sensory characteristics in creating desirable biobased composites. (2023-10-18) *This entry has been automatically imported via OpenAlex by LIST harvest scripts. Please refer to https://doi.org/10.31219/osf.io/5hwr9 for the original and latest version of the publication* (2026-07-01)
Subject	Engineering; Physics; Social Sciences
Keyword	Perception Weaving Beauty Natural materials Value (mathematics) Aesthetic value Psychology Computer science Materials science Aesthetics Composite material Art
Topic Classification	Design Education and Practice Color perception and design Multisensory perception and integration
Deposit Date	2023-10-18
Data Type	Preprint

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